Enriching Shampoo

Shine On

Our exclusive premium shine enhancing formula is infused with essential oils to harmonize the body and mind. Powerful blend of Ylang Ylang, Lavender Oil, and other premium natural ingredients boost shine and encourage healthy, lustrous hair.


Product Highlights:

  • Daily strengthening for healthier luxurious feel
  • Adds shine and volume
  • Moisturizing Aloe Vera Formula for super-hydration and nourishment  


Benefits of Our Ingredients:

  • Ylang Ylang Oil encourages healthier hair and adds shine
  • Tea Tree Oil helps treat the scalp
  • Biotin encourages healthy, strong hair 
  • Lavender Oil creates a soothing scalp environment 
  • Argan Oil nourishes and strengthens hair and scalp


This Product is Great For: 

  • Creating Shine
  • Strengthening Hair
  • Adding Volume and Texture
  • Harmonizing Body and Mind



  • Find Balance. Shine enhancing premium organic formula infused with essential oils to harmonize body and mind.
  • Science + Nature. All PURA D’OR formulas combine science and nature to deliver transformative hair therapy. Select Certified Organic Ingredients. No SLS (Sulfates). No Parabens. No Harmful Chemicals. Gluten Free. Hypo-Allergenic. Cruelty-Free. Manufactured in the USA. Color Safe.
  • Derived from Nature’s Healer. This concentrated Aloe Vera based formula provides superior hydration for healthier hair with a more luxurious texture.
  • Bring Your Hair Back To Life. Powerful blend of Ylang Ylang, Tea Tree Oil, Biotin, Lavender Oil, Argan Oil and other clinically proven natural ingredients enhance shine, encourage longer healthier hair, and create a soothing scalp environment.
  • Gentle Yet Effective. Ultra-nourishing blend of premium oils & all-natural ingredients specially formulated to effectively treat all hair types. Gentle enough for daily use.


Usage Tips:

Apply to wet hair. Gently massage into scalp using fingertips. Leave on for 2 minutes to allow for deep penetration and full absorption of the essential oils and extracts. Rinse. For best results use for 3 months. Continue use thereafter. PURA D'OR does not use the chemical foaming agent SLS; if you'd like more suds from our SLS free shampoo, just use a few extra pumps!




*Certified Organic Ingredients


(Packaging May Vary)

Most Helpful Customer Reviews
Four Stars
By Sasha on Jul 19, 2015
love the scent
It's great
By Joan on Jul 02, 2015
Finally I found something that helps my thin hair look thicker without using rinses, gels, etc. It's great.
My hair has been transformed
By Marilyn T. on Jun 30, 2015
Excellent product - my hair, which is apt to be very dry through colour treatment, is in great condition since using this shampoo - very highly recommend it.
I will purchase again
By Sarah P. on Jun 28, 2015
Excellent product, has stopped my scalp from itching, my hair is easier to manage now.
No more frizzies
By Lillulu on Jun 14, 2015
I really like this shampoo. No frizzies the hair strands feel stronger. I've been using it for almost a month. I feel like there's no build up
What a Difference
By Laney P. on Jun 14, 2015
Love this shampoo! It doesn't lather like your typical shampoo but wow what a difference!!!!!! My hair is so healthy now and it's growing faster than normal.
Works Great
By Mel G. on Jun 13, 2015
Love this product. It doesn't "feel" like regular shampoo/conditioner but it does a great job. If you're not used to using organic shampoo/conditioner this will feel weird to you at first. Don't overuse it....give yourself a week or two for your hair to adjust. I use 3 pumps of each and I have long greasy hair. Let it soak in for a few minutes for best result.
Great Shampoo
By Florence C. on Jun 09, 2015
I am really happy with this shampoo and happy to write a positive review of it. My body is chemically sensitive but I have experienced no harmful effects from it. It is thick and sudsy and lasts a long time. My hair has responded nicely to it too.
Five Stars
By Stivan J. on Jun 05, 2015
This product is the best organic shampoo I have ever used!!!
Best Organic and Natural Find
By Kristen J. on May 31, 2015
I've been looking for an organic natural product line. Went 'no poo' 9 months ago with a shampoo bar but it just left my hair so dry. I wasn't sure if I'd find a product as 'clean' as a shampoo bar but this line is pretty darn close. Bought the premium organic shampoo and conditioner and so glad I did! Hair has a ton of body, not weighed down (I have fine hair) and it doesn't irritate my scalp like regular shampoos.
Highly recommended and I will be buying again!
PURA D'OR Shampoo
By Perce on May 31, 2015
Just got this a couple of days ago. Have used it once and so far, my hair feels great. Not sure about the new growth yet. Will update after a month.
6/7/15-still not quite a month, but so far my is much more manageable. Haven't noticed any new hair growth, but I like the way it has tamed my hair's "frizzy mess".
Since I began last year my hair is healthier and no longer fall out like it did
By Verda D. on May 29, 2015
This is not my first time using this shampoo. Since I began last year my hair is healthier and no longer fall out like it did. I will continue to purchase this shampoo and highly recommend it
Good Shampoo
By Bobby S. on May 26, 2015
Helps keep my hair soft and adds a natural golden shine to my hair
A Great Shampoo for Thin Dull Hair
By Patricia M. on May 16, 2015
This product is great my hair use to be limp and thin now .
It is shiny and is start feel like it has some body. I will order more when it runs out, a dear friend of mine recommended to me and she steered me I. The right direction.
Best Shampoo Out There!!!
By Tee on May 03, 2015
I've been using this incesable shampoo for the past few weeks. It smells great and after one wash my hair felt fuller and looked great. Most of all I noticed less shedding!!!
Five Stars
By Ramon P. on May 02, 2015
Very good shampoo. My wife likes it because it moistens her hair.
Five Stars
By Ye Z. on Apr 12, 2015
Perfect product! Help me to solve my hair problems
Great natural and organic shampoo!
By Gery J. on Mar 08, 2015
I have been looking to replace my favorite shampoo (Pureology) and I am so glad I found this one. It is made of natural, organic ingredients (a rarity!), it smells amazing, and most importantly my hair looks and feels great! I am really happy with the ingredients as it is very hard to find a shampoo that works great without damaging my hair color (this shampoo does not have any sulfates or other harsh chemicals). I highly recommend it!
Will buy this again!
By Elenor W. on Feb 23, 2015
love this shampoo as it smells good, works up a great lather and have not had any kind of a allergic reaction. Will definitely purchase this shampoo again.
What a great unisex shampoo
By Paul on Jan 23, 2015
What a great unisex shampoo, perfect complement to the Argan Oil conditioner. Leaves you hair clean and not greasy, and not with an overpowering feminine perfume smell. And it's organic, a big plus Good for the entire family.
Great shampoo
By Berry G. on Dec 20, 2014
Love the shampoo. My hair feels softer and thicker. Will definately buy again.
No chemicals, just soft hair!
By Melanie D. on Nov 19, 2014
I've been looking for a more natural shampoo option for a long time but was hesitant to purchase because I thought they wouldn't perform like "salon" shampoos... but this one has been great for my toddler and I with very fine hair. It doesn't foam up quite as much as regular shampoos but the result is fantastic! No residue just soft hair and I feel much better about using a product without unnecessary chemicals.
Good to know this product
By Peg on Nov 04, 2014
I was looking for Shampoo without sodium lauryl sulfate (neither any similar ingredients). Although some brand is titled "Natural" or "Organic", only part of their ingredients are "natural"/"organic". I'm glad that I found PURA D'OR. Its ingredients show authentic free of sulfate.
This is the one for me..
By Hazel on Nov 04, 2014
I received the shampoo today and used it for the first time. It is gentle, mild, clean, plus no strong fragrance. I don't need to use conditioner after this shampoo and my hair is soft and shiny. I really love this shampoo. Thank you for the great product.
I love love love it
By Sara P. on Nov 04, 2014
I woke up this morning and was shocked by how soft, smooth and shiny my hair was.
I have lots of hair but it is thin so I tend to shy away from shampoos with oils in fear of it flattening my hair or making it greasy. But this.... WOW. I love love love it! Seriously. and the best part is that it has no parabens and harmful chemicals. 100 % recommend. I've found the one!
By Janice on Nov 02, 2014
i think that this shampoo is excellent. It leaves hair clean without stripping it.Your hair also stays clean for three days.I see less hair loss when I shampoo and would get this again and I would also try the hair loss one too. I already use the PURA D'OR Argan Oil for my face and like this too. A very good product.
Wonderful product
By Mary T. on Nov 01, 2014
I love how light this is and how it feels on my head. I love how it makes my hair feel. There is a significant healthier glow and my hair is softer. And no oily residue in my hair. No harsh odors, no harsh chemicals. What more could I ask?
SLS Free Shampoo
By Bill H. on Nov 01, 2014
I just bought my first, but will not be my last, bottle of "PURA D'OR Premium Organic Shampoo: Tranquility". Yeah, I do not have a long history of use upon which to base my review, less than one week, but I know what i like and I liked this shampoo right from the start. It has everything going for it: nice texture, great lather, awesome cleaning, and, best of all, no nasty additives. This is my shampoo, from now on--ah, well, at least until my next favorite shampoo comes along. Until then this will do just fine.
Clean and fresh!
By Lilh C. on Oct 31, 2014
This is a very gentle, and very clean product. The aromas were subtle and the foamy suds tingled slightly on my scalp. Washed out easily without any residue and left my hair clean and soft. I've used a lot of very high quality Korean shampoos and while I LIKE THEM A LOT, probably more than this shampoo, the fact that this is all organic makes me feel good about putting it on, and by default in, my body and also about buying it and about supporting the organic industry in general.
So Great
By Sabrina E. on Oct 26, 2014
Loved this product! really helped get my hair back to a healthy state after bleaching it and dying it for years!
Outstanding stuff
By Wendy C. on Oct 20, 2014
Outstanding stuff -- cleans gently but thoroughly and love the smell! Also love that it's made as sustainably as possible.
Great shampoo
By Paul R. on Oct 10, 2014
Love the shampoo. It cleans well and my hair feels clean but not dry. It does not irritate the scalp. It has a pleasant light herbal scent that is not overpowering or cloying.
Great product that holds onto natural oils
By Zee on Oct 09, 2014
Great product. Keeps natural oils in the hair. Hair does not feel like washed out wool after use but rather rejuvenated and chemical-free.
Love it
By Ben S. on Oct 06, 2014
I have just purchased my second bottle of this stuff. Personally, I think it helps a lot. Don't expect a miracle to happen overnight, but if you want to give your hair an overload of healthiness without harsh chemicals, this is the shampoo for you. I went from using head and shoulders to this, and I would never go back.
This is one of the best shampoos that I have used
By Cali G. on Sep 21, 2014
This is one of the best shampoos that I have used. I really love the scent of it. However, the smell is not strong and does not linger throughout the day, which is very important to me since I get migraines from strong scents. I notice that when I'm rinsing it out, it makes a sort of squeaking sound. I'm not sure if this is good or bad. It feels like it conditions my hair slightly as well, especially since it says to leave in for at least 2 minutes before rinsing. I have issues with head pimples with some shampoos if they don't clean well enough and so far I haven't had any issues. My hair is a little tangled after rinsing it out, but the conditioner seems to remedy that.
Organic Shampoo
By Nadezhda C. on Sep 08, 2014
I tried this shampoo because it is organic. I am trying to eliminate as much toxic chemicals as possible from my life. This shampoo does the job, after washing my hair with it my hair is clean and shiny. Recommend it.
Made my hair feel clean and refreshed
By Rudolph G. on Sep 08, 2014
Loved using this product. Made my hair feel clean and refreshed and liked knowing that the product is cruelty free and contained organic ingredients. It's one of the best hair shampoos I have come across in a long time.
Great smell, leaves hair lovely and silky soft
By Mike S. on Aug 28, 2014
Great smell, leaves hair lovely and silky soft. I use a little Argan Oil on the ends of my hair before I start blow drying and it looks really smooth after.
Cleans wonderful. I use a pea size amount and I
By Tanya V. on Aug 25, 2014
Cleans fantastic. I use a pea size amount and I am amazed how well it cleans. My hair was breaking and dry from standard shampoos. I switched to WEN conditioner cleanser eight years ago. Wen products are very expensive and require a large handful applied twice to clean. I now use PURA D'OR organic shampoo and rub a pea size amount of PURA D'OR argon oil in after every wash. Getting the argon oil rubbed into my wet hair is magic.
huge shampoo snob
By Chris on Aug 02, 2014
My wide use to be a huge shampoo snob and thought the only good shampoos came in litre size and at her salon, until I turned her on to this gem. What I like best about this product is the refreshing feel my hair feels afterwards. Both my wife and I use this product. It's perfect on all hair types. We love that it's truly all natural!
Will buy again!
By Syed A. on Jul 29, 2014
Noticed healthier hair in just a few tries. I would suggest this too anyone for anyone looking for healthier hair using organic shampoo.
The very best
By Lily O. on Jul 27, 2014
I have used other Argan Oils before PURA D'OR is by far the very the very best oil. The fragrance is very light and the oil is absolutely my favorite yet, it gets absorbed in to my skin with out feeling oily.I will purchase this again great for my skin and I get compliments on how shinny my hair all the time.
Great Shampool!
By Sean on Jul 16, 2014
Have been using this shampoo over the past month now. I like the volume and shine it brings to my hair, including making it a little less wavey. I'm starting to order other of their product lines.
Amazing shampoo.
By Artin T. on Jun 30, 2014
Amazing shampoo. Been using this for approximately one year and see a huge different from the shampoo i used before. A much more natural approach for more natural thickness.
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